Joining A Trade Show As A Marketing Strategy

Jan 17, 2019

Joining A Trade Show As A Marketing Strategy

In 2018, the country’s gross domestic product (GDP) performed relatively low compared to the former predictions of related agencies regarding the economic growth of the Philippines. This was due to a lot of national issues and controversies, inflation, and several food supply bottlenecks which greatly affected not just our countrymen but even companies and entrepreneurs nationwide.

Despite this, hope for the business industry is not completely lost. This 2019, there are a lot of opportunities to be more competitive and perform better to boost all kinds of economic activities especially for stakeholders in the consumer electronics industry. Through opportunities like expos, trade shows, and other networking activities, the next few years might just be the big break your company has been waiting for.

Advantages of Trade Shows

First of all, trade shows are usually a two to five-day long event where exhibitors consisting of the stakeholders related to the theme of the event, exhibit their products, services, or platform to attendees, potential partners and investors, and even enthusiasts. It is an advanced marketing technique which uses the element of exhibit presence wherein people of the same interests and expertise can interact with one another and build connections.
For a quick rundown, here are a few reasons why you should try trade shows:

Cost-Effective Sales & Promotions

Preparations for trade show participants can be really tiring, expensive, and it really takes a lot out of one’s time. However, despite this, you might want to set all those struggles away because the return of investment is big. Trade shows are deemed as another way for cost-effective networking and advertising because as an exhibitor, guests are able to know your brand, your services, and your products in a very casual way. The best part is that most of the guests dropping by your booths already have an initial interest in your products because they came to that trade show or expo event for a reason. Through this, you may be able to widen your reach and boost your economic activities.

Industry Stakeholders in One Platform

If you’re struggling in meeting people in the industry, trade shows are effective ways for you to solve that concern. Since the set-up is like an interactive art gallery where show-goers freely roam around and visit the booths, it is also a way for face-to-face interactions. Housed in one venue, you’re sure to meet different potential customers, partners, investors, and so many more takeholders.

Experience to Understand Market Trends

One of the best ways to understand market trends is definitely through trade shows. These kinds of events serve as a platform for different enthusiasts and people in the industry to showcase their latest releases in terms of innovations in their products, new technologies, and basically anything that could excite their target market. By being part of a trade show, you directly witness how your market reacts to your own products and services which is a good thing because through this opportunity, you and your team can improve your sales techniques and strategies so you can improve and perform better as time progresses.

In the Philippines, one of the largest trade shows for consumer electronics is the World of Consumer Electronics Exposition (WOCEE) which was launched in 2017 with the goal to bring together and showcase innovations from various industries that would contribute to the development of the country.

Also known as the industry’s learning hub, WOCEE offers enriching activities such as Tech Talk, a series of discussions by leading innovators in the country, and for those seeking business opportunities, WOCEE also has Business Matching services, where local and international companies are voluntarily ‘matched’ together to discuss potential partnerships, deals, or other mutually beneficial agreements.

With an overall positive result from the public, the exhibitors, the partners and collaborators, and the attendees themselves, WOCEE is surely to have a progressive future in the history of consumer electronics trade shows.

This September 26-29, 2019, join the World of Consumer Electronics Exposition (WOCEE) at the World Trade Center Metro Manila to widen your horizons on the country’s latest innovations. Registration is open online at wocee.ph.

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